Payment models
Performance Discipline: Implement innovative payment models to maximize the effectiveness and manageability of your advertising efforts.
Our Unique Offers
Learn more about our innovative payment models
Cost Per Acquisition
Pay only for real results and conversions.
Cost Per Install
Increase your mobile app downloads efficiently and cost-effectively.
Cost Per Lead
Maximize your lead generation potential by paying only for valuable leads.
Cost Per Engagement
Target your ad spend to attract and retain your customers.
How it works
CPA (Cost Per Acquisition)
Maximize your investment by paying only for real results. CPA allows you to pay only for specific actions, such as purchases, signups, or other defined conversions.
CPI (Cost Per Install)
Grow relative to your audience by paying only for each installation of your mobile app. This is an effective way to attract new users and increase your popularity.
CPL (Cost Per Lead)
Drive your business to new opportunities efficiently by paying for each valuable lead. CPL allows you to focus on attracting potential customers and getting valuable information from them.
CPE (Cost Per Engagement)
Create interaction and engagement with your audience by paying for every positive interaction with your content. CPE determines the cost per engagement, such as video views, clicks, and other actions.
Benefits of Advertising with AdAltar
• Efficiency
• Targeting of the audience
• Flexibility in spending
About us
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The choice of payment model depends on your specific goal. If you need real conversions, choose CPA. Use CPI to attract users to your mobile app. If your goal is to get valuable information from potential customers, choose CPL. And if the activity and interaction with the audience is important, CPE is the ideal option.
The CPL model allows you to pay only for valuable leads, ensuring efficiency and saving resources. In turn, CPE allows you to pay for specific actions, such as watching a video or clicking on a banner, which increases the level of interaction with your audience.
The effectiveness of a CPA campaign is measured by the number of real conversions. Monitor the ratio of costs to results, take into account various influencing factors, and make adjustments to your strategy to maximise efficiency and profitability.